People aren't dumb.
14 July 201812:00AMscicommrants
A science writing manifesto.
People aren't dumb.
They're efficient, but they aren't dumb.
(They care about their time, just like you.)
They're discerning and/or picky, but they aren't dumb.
(They have specific interests, just like you.)
They're differently specialised, but they aren't dumb.
(They've chosen a career, with its own knowledge and skills, just like you.)
And if they're motivated, they are 100% capable of learning all about a thing if they need to, or even if they just want to.
Your job as a communicator is to support that, because academic communication isn't designed to.
It's not that it's bad, it's just not fit for purpose.
It's not designed for use by non-experts.
It's not designed for a competitive reading environment.
It's not designed to tap into people's intrinsic motivation.
And that's where you come in.
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